Three Cent Stamp
Amusing musings and streams of consciousness

As if their Songsmith and housewife puking ads weren’t enough bad advertising, Microsoft has, once again, tried to be hip. And, once again, they’ve failed. I make no bones about the fact that I dislike 99.9% of Microsoft products, but I’d be willing to give them a high-five now and then for a good advertising campaign.

Two weeks or so ago, Microsoft announced they’d hold a Bing Jingle contest, the goal being to record a short music video theme song about their new search engine, called Bing. Below the winner sings, “Bing goes the Internet,” proving that Microsoft is about a unhip as it gets. Let’s face it, Bing will never be Google and the Zune will never be an iPod.

My favorite comment about all of this is from a guy on another blog (and I couldn’t agree more):

Um, no. That was not dancing. Call it a shorted robot doing aerobics. Synchronized pilates. A guy who got a lizard under his clothes. Just do NOT call it dancing.

This guy undid years of struggle for all the white people who fought so hard to prove they can dance. But no hate for the guy. Hey, he just got a big payday. Congrats. Really.

But WTF was Microsoft thinking? Seriously. I want Bing to succeed. Competition is a good thing. Their laptop ads were dry but effective. This is just garbage & not quirky enough to finish.